Job posting.We’re looking for our next Danatecer….

We’re looking for our next Danatecer…



You are a passionate, engaging communicator, and you want to leverage your marketing skills to impact an industry of the utmost importance – especially in Alberta.

Your analytical mindset enables you to use customer data to execute effective marketing campaigns and understand safety consumers’ requirements, habits, and trends.

Your creativity and ingenuity drive forward new initiatives and ensure you can always see multiple paths to address any marketing challenges.


Danatec is looking for a passionate marketer to join our Calgary office as our Marketing Specialist. The successful candidate will play a key role in executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign, and developing our lead generation programs. The successful candidate will also play an integral role in building and engaging the company’s customer base, and creating effective strategies that will promote the long-term growth of our company.

We’d love to meet you, so if you think this is your gig – show us your marketing strengths with a brief cover letter & resume.



Full time, Monday – Friday

Proposed start date

Closing date
September 17th, 2017

8:00 – 4:30 pm

What you'll be doing
  • Develop marketing strategies for products, including company websites and social media
  • Work closely with the sales team on program development and implementation
  • Create and execute lead generation programs
  • Analyze data to determine campaign efficiency
  • Ensure marketing materials undergo regular review and adhere to brand guidelines
  • Develop and communicate marketing plans, campaign results and project recommendations to senior management team
  • Conduct market research about consumer requirements, habits and trends
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
  • Liaise with external vendors to execute promotional events and campaigns
  • Collaborate with other staff to coordinate brand awareness and marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, website, print, etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
  • Undertake individual tasks of a marketing plan as assigned
Qualities we love
  • Post-secondary education in Business (Marketing or other similar) or the equivalent in experience
  • Passion and desire to influence the health and safety industry
  • Demonstrable experience tracking consumer behavior trends and generating creative ideas
  • Passionate about your field and well-versed in specialized marketing concepts, principles, and tactics
  • Able to look at many streams of data to determine the buying trends of current and potential customers (understanding this data will be critical to the job)
  • Strong oral and written communication skills, coupled with interpersonal strengths
  • Ability to effectively present information to audiences of varied sizes, including live software demos
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
  • Well-organized and detail oriented
  • Commercial awareness partnered with a creative mind
  • Capability to proactively identify opportunities in an efficient and collaborative manner
  • Strong sense of responsibility; someone who takes ownership of opportunities and sees them through
  • Ability to excel in a fast-paced environment
  • Someone who shares our core values:
    • Random Acts of Kindness
    • Embrace the Entrepreneurial Spirit
    • A Fearless Pursuit of Excellence
    • Customer Delight Heroes
    • Honest & Empowered People 
Why join Yardstick?
  • Competitive salary
  • 100% company-funded medical and dental benefits (for you AND your family!)
  • Employee Assistance Program (EAP)
  • 17 days of flexible Paid Time Off
  • Sleek and shiny MacBook
  • Keurig machine, to keep you highly caffeinated
  • An active Social Committee and competitive House system (yes, like Harry Potter…)