Job posting.Product Marketing Manager, Learner Verified.

We’re looking for our next Yardsticker…


You are an entrepreneur at heart, with the vision and gusto to bring a new SaaS product into the market.

You are an outgoing relationship builder – someone who has the ability to both begin the initial conversation, and develop and maintain strong relationships over time.

You are analytical and strategic, and you watch the market carefully for both the opportunities and threats that may arise when it comes to your product.


Yardstick Software is looking for an entrepreneurial, outgoing relationship builder to join our Edmonton office as the Product Marketing Manager. The successful candidate will play a key role in bringing to market a brand new SaaS product, Learner Verified. In addition, this role will market and develop strategic partnerships with potential clients.


We’d love to meet you, so if you think this is your gig – let us know with a brief cover letter & resume.


Edmonton, AB

Full time, Monday – Friday

Proposed start date

Closing date
September 17th, 2017

8:30 – 5:00 pm

What you'll be doing

Product Marketing

  • Development, implementation, and execution of a strategic marketing plan, created in conjunction with the Sales & Marketing team, to bring Learner Verified (a Yardstick product) to market
  • Market research/intelligence to understand primary clients and competitors
  • Identification of trends and highlights in customer needs in the marketplace, and collaboration with product development teams to set relevant objectives and goals
  • Development of product positioning and messaging based on competitive advantage
  • Project management, goal setting, and monetization of the LV product launch at the DevLearn industry trade show in Las Vegas


Business Development / Strategic Partnerships

  • Maintain existing relationships, and leverage these to secure a stable client base for LV within 3 months of beginning within the role
  • Partner with current LMS users and emphasize the value that LV will add, over and above the current system
  • Enable Sales team to communicate a strong value proposition and collaborate across the selling process
  • Develop partner networks across North America and drive results through partnerships
  • Develop and implement a partnership strategy to increase the impact and reach of Yardstick’s brand, especially LV
  • Collaborate across cross-functional teams to implement and grow partner relationships
  • Develop systems and processes to identify, engage, and develop strategic partnerships
  • Achieve partnership targets, and develop and manage financial metrics and reporting to demonstrate success of partnership initiatives
  • Provide timely and accurate reporting on the partnership development pipeline
  • Evaluate and understand the dynamics of the testing marketplace, our customers and competitors, and act upon that understanding to increase market share and meet progressive annual budget targets
  • Further brand recognition and value through participation in industry events in the testing space and hosting creative events (such as webinars or conferences)
Qualities we love
  • Post-secondary education in Business (Marketing, Retailing & Services, or other similar)
  • Background in marketing / business; especially that which relates to product management and NEW product launches in the SaaS or technology space
  • Capability to proactively identify opportunities in an efficient and collaborative manner
  • Ability to analyze and interpret competitors’ actions, and react strategically with effective and timely actions to maintain or grow company’s market share
  • Understands industry technical data, market trends and customers’ requirements
  • Ability to effectively present information to audiences of varied sizes, including live software demos
  • Ability to plan, organize and delegate
  • Fearless ability to open up a conversation with anyone (whether through a phone call or at a networking event), and turn that connection into a lead
  • Strong oral and written communication skills, coupled with interpersonal strengths
  • Multitalented generalist with a strong interest in being on the cutting edge of innovation
  • Creative professional with event planning and coordination talents; able to bring together industry leaders and influence their perception of this new product
  • Strong sense of responsibility; someone who takes ownership of opportunities and sees them through
  • Ability to excel in a fast-paced environment
  • 3-5 years of experience with SaaS product marketing would be an asset
  • Experience working with government, non-profit, and private sector organizations an asset
  • Some travel may be required
  • Someone who shares our core values:
    • Random Acts of Kindness
    • Embrace the Entrepreneurial Spirit
    • A Fearless Pursuit of Excellence
    • Customer Delight Heroes
    • Honest & Empowered People
Why join Yardstick?
  • Competitive salary
  • 100% company-funded medical and dental benefits (for you AND your family!)
  • Employee Assistance Program (EAP)
  • 17 days of flexible Paid Time Off
  • Sleek and shiny MacBook
  • Keurig machine, to keep you highly caffeinated
  • An active Social Committee and competitive House system (yes, like Harry Potter…)