Core values

The secret sauce.

Posted on the walls, behind every decision, at the heart of each client interaction, our core values define who we are. They are the common language, the shared blueprint for what we do and how we do it. They define how we communicate, set priorities, and approach work each and every day.

Fact — Our core values are so important, so fundamental to our culture that our Employee of the Month program is entirely based on employees who exemplify our core values most strongly.

Random acts of kindness Embrace the entrepreneurial spirit A fearless pursuit of excellence Customer delight heroes Honest & empowered people

Random acts of kindness

A warm beverage on a cold day. A friendly greeting. Public kudos for a job well done. We take the time to show we care, and the company picks up the tab.

What our staff say:

To me Random Acts of Kindness are the ways we show each other how much we care and respect everyone. They can be small things like helping unload the dishwasher or brushing the snow off their car when it snows, up to bigger things like staying late to help someone with a big project on a short timeline or helping them change a flat tire on their car (one of the owners actually did this). And donuts, sometimes people just need donuts.

Phil Simons
Director, Learning Design


Embrace the entrepreneurial spirit

We try new things. We chase innovation. We all have the opportunity, and drive, to make an impact.

What our staff say:

To me, embracing the entrepreneurial spirit means that you always strive to challenge the process and find unique, innovative ways to move the needle in all that you do. It’s equally important to celebrate our failures as much as our successes but you always persevere until you meet your ultimate goal.

Danielle Geddes
VP of Business Development


A fearless pursuit of excellence

We hustle. We seek out higher quality and greater value. We learn from our mistakes to come back stronger, ready to take on new challenges.

What our staff say:

Whether you have a good idea, a great idea or a brilliant idea, the whole team is behind you. If the idea makes sense and is beneficial to your team or to the company, be prepared to be supported and cheered on to accomplish it. A Fearless Pursuit of Excellence means that you have the freedom to achieve the goals put in front of you and to go above and beyond expectations. This year, I’m looking to revamp the way we reward our customers and increase our brand awareness. Doable? Absolutely.

Jenson Quon
Marketing Specialist


Customer delight heroes

We treat our customers like partners. We build meaningful relationships based on trust, then deliver with uncompromising integrity.

What our staff say:

I remember when I was a teacher, I had an intern who asked me what my teaching philosophy was, and I said that I always tried to remember that I was there for my students. That’s how I picture my role here at Yardstick Assessment Strategies as well. Being a Customer Delight Hero means standing in someone else’s shoes and trying to make their experience better. Exams are stressful so, for me, I know I’ve been a Customer Delight Hero when I have eased that stress so the candidate can focus totally on being successful.

Susan Chabot
Exam Admin. Coord.


Honest and empowered people

We value straight talk, openness, and collaboration. We challenge one another, push each other to learn and grow, and trust each other to make decisions.

What our staff say:

To me, “Honest and Empowered” means that our leadership group trusts me and those who work to support the organization to make the very best decision possible given the currently available information. By doing so, our leadership group sees an honest effort to make the best of a difficult situation. Living by this core value allows us to be agile and flexible in a fast-paced, high-intensity industry.

Salma Kaida
Accounting Manager


United across cities, businesses, and teams.

From a team of two to over 100 staff across multiple offices, Yardstick Software Inc. has grown fast. Our core values unite us, give us a common purpose, and drive staff to take on the bold, honest, and creative entrepreneurial spirit that inspired our founders back in 2005.